Tag Archives: יודאיקה עכשוית

new design for Passover – more than a Seder plate

Towards Passover 2015 we designed a new series of Seder plates, available now on our ‘Judaica for design lovers’ shop on Etsy.

seder plate design made of wood

Geometric Seder plate

modern seder plate

Seder plate for design lovers


A playful set, that consist of 6 pomegranate shaped coasters, placed like puzzle parts.

It offers a whole experience of hosting and decorating the Passover evening table.

Made of wood and ceramic, designed and produced in Israel, these pieces have modern geometric style, Judaica for design lovers.

pomegarante seder plate

Set of Seder plate and coasters, pomegranate shaped

modern seder plate

An original gift for Passover

Vashti and Esther Purim flag

Modern Judaica by studio armadillo is waved whenever the names of Esther or Vashti are said, during reading the ‘Megillah of Esther’. It is a recently common ritual, that expresses a contemporary feminist reading of the Megillah. Who roles the story? who is the good queen and who is the bad queen? The flag has holes for eyes, like a mysterious mask, it refers to the enigmatic Sequence of events, and balance of power between men and women in the Megillah. Made of wood and paper, the flag will be launched in an exhibition about Vashti and Esther, that will be opened in Neve Shechter at Feb. 20th 2015, (Rosh Chodesh Adar)


The flag is waved whenever the names of Esther or Vashti are saidThe flag has holes for eyes, and function as a mysterious maskThe flag is waved whenever the names of Esther or Vashti are saidEsther and Vashti flag made of wood and paper

סדרת משחקי מחשבה לראש השנה – פאזל רימון

פאזל מאתגר, חלקים בצורת רימון וחלת דבש

חידת מחשבה לראש השנה - פאזל רימונים

פאזל רימונים – חידת מחשבה לראש השנה

תחתיות עץ בצורת רימונים וחלת דבש, פאזל לעיצוב שלחן ראש השנה

פאזל קליל – וערכת הגשה ואירוח לראש השנה

המוצרים החדשים שעיצבנו לקראת ראש השנה תשע”ה משלבים שתי אהבות שלנו – אנו אוהבות חגים ואוהבות לשחק.

בסדרת פאזלים מאתגרים לכל המשפחה משולבים חלקים המעוצבים כרימונים – שירבו זכויותינו, ומסגרת דמויית חלת דבש – שתהיה לנו שנה מתוקה. לרכישת מתנה מקורית לראש השנה – בקרו בחנות שלנו, מי שאוהבים מתנה שימושית – ימצאו בסדרה ערכת תחתיות להגשה וקישוט שלחן החג –  מעוצבת כפאזל.

experience Judaica design with your eyes and your touch

Recently a blind friend of ours came over for a visit. Out of force of habit he reached his hand in order to kiss the Mezuzah and was amazed:  “What’s that beautiful thing?”

It was a ceramic mezuzah case, of our Judaica  design  series inspired  by Origami. He asked us to pack some mezuzahs, one for each door in his newly renovated apartment, this was one of the most special  and surprising compliments  we got in more than 10 years we design  contemporary  Judaica. Our friend, Avichay shelly, talks regularly about his life story and about believing  in willpower. He works in the financial market, did his IDF service in the intelligence  division (Modiin)  and is a former winner of the International  Bible contest.


The case of the Mezuzah  design  and Avichay has caused us to stop for a moment  and think, who are we designing  for and what senses  are we aiming for? This story highlights the idea that design can be perceived  by all of our senses.

This is interesting, when we talk about designing products for people with special  needs or handicapped  people we tend to think about useful and technical  aids, which  aren’t necessarily  refined or beautiful.  This story poses the question -How can one design a product that causes esthetic pleasure to everyone,  even to people who can’t see, or to people who can ‘see differently’, as Avichay proclaims.

Zelig Segal - 'to touch the light'

Zelig Segal – ‘to touch the light’

Zelig segal is a great  artist and inspiring  silversmith  who designs  contemporary Judaica. He has designed some exemplary Menorahs, but in this context we remember his work “To Touch the Light” as providing a direct artistic experience for people who can not see. Segal wrote:

(This statement is a transcript from the artist’s statement at The Adi Foundation’s website. Segal’s work of art has won the Adi Prize for Jewish Expression in Art and

Design for the year 2003)

Mezuzah case design

Mezuzah case design

“In my work, I wanted to explore the absence of light in the world of the blind person and I wanted to bring him into contact, via touch, with the concept of light. I designed and sculpted six letters in Braille that comprise the words from the verse above; yehi or (let there be light)… The connection between light and matter and the connection between the blind individual’s touching of the letters in relief, bring the blind person and us close to the abstract world, to wisdom, to understanding and to knowledge – light via contrast and touch”.

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